Merengue theme
Screenshot
Rationale
The creative concept, developed in the previous design screenshot, is based on the idea of sweetness, acting as an attractive claim.
We have played with the double significance of the word Merengue exploring its funniest and comercial way.
This idea is supported by the increasingly recognized trend in web design nowdays: Cartoons illustrative website, that will be explained in the next paragraph.
Both rounded shapes and swatches colors, has been inspired from a real merengue cupcake, and they are consistent with the idea of sweetness chosen.
The font selected is Helvetica Nue and Helvetica regular, a san-serif style which fits with other visual styles.
Inspiration
Here there are some examples of the web design trend above mentioned.
See some examples
- Web-Design Trends: Illustrative Website
- Rapid xhtml: http://www.rapidxhtml.com/
- Yo Div: http://yodiv.com/
We also has developed some illustrative elements
